Jackson Hole Mountain Resort Digital Experience

At The ZaneRay Group, I led three major iterations of the Jackson Hole Mountain Resort website. In 2014, I drove the migration from WordPress to our proprietary CMS, establishing a robust digital foundation. In 2021, I directed the shift to a modern Vue.js headless stack with an updated CMS, delivering a dynamic, scalable experience. Throughout my tenure—working as a UX researcher, graphic designer, UI developer, and Creative Director—I built comprehensive design systems using Sketch, Figma, and LESS. Most recently, in 2023-24, I spearheaded a complete visual identity refresh, developing a detailed Figma-based digital style guide that transformed the site into the premier ski area destination online.

Skills

Creative Direction, UX Design, Research, Design System, Content Modeling, Information Architecture, Wireframing, UI Design

Languages
SCSS, VueJS, Nuxt, SVG, JSP, JQUERY, LESS, GRUNT
Software
Figma, Sketch, Photoshop, Illustrator, Jira, Google Sheets & Docs, DATOCMS
Operations
Jira, Git flow, Bitbucket, Sourcetree