Crafting Howler Brothers Digital Presence

At The ZaneRay Group, I led the reimagining of the Howler Brothers digital presence. The project began with an immersive, in-person design workshop at their ATX headquarters, where our team engaged in creative exploration and strategic design studies to capture and elevate their unique, edgy brand identity. This collaborative process set the stage for a year-long initiative that transitioned Howler Brothers to Shopify Plus while delivering a tailored digital experience that perfectly balanced their fun, distinctive style with best practices in e-commerce and user experience design.

Skills

Creative Direction, UI Development, User Experience Design, Information Architecture, Design System